I had the pleasure to work on a fun and interactive campaign that involved two of my favorite things. Sports and technology.
My contributions were on the digital components that were the core of the campaign - the landing page, Facebook app and social posts, imedia, etc.
Here's more info on the campaign:
The Citi Every Step of the Way Olympic program enabled fans to follow, interact and support Team Citi athletes – allowing unprecedented access to their lives and preparation for the Games. The program started with TV, outdoor, and online banners that drove to a microsite and Facebook app. Users were able to match themselves with a Team Citi athlete based on common interests and then follow their progress as they prepared for the Olympics. The program provided fans with exclusive content - athlete videos, posts, articles and photos – as they trained and then participated in the Games. By viewing, posting, tweeting and sharing, users were brought into the athlete’s inner circle while helping fund the sport programs that are important to that athlete. Additionally, a mobile app enabled users to follow their athlete and send a cheer - awarding even more funds to the athlete’s organization. Citi awarded over $500,000 through the program.
