Ankylosing Spondylitis (AS) and Psoriatic Arthritis (PsA) are not only hard to say, but both are even harder to live with. They’re painful diseases and sometimes can be undiagnosed for too long. We made sharable, social videos to quickly point out the symptoms of PsA and AS, to help those searching for treatment. By using existing patient testimonial footage, upbeat music and smart editing techniques, we put together some successful videos that stray far from pharma ad norms.
