Toothpaste and hockey don’t exactly go hand in hand. Unless of course we’re talking about how few teeth hockey players have. When Crest ruled that thought out, we had to dig a bit deeper.
And then it hit us.
The NHL is no place for sensitivity. And nothing gets rid of sensitivity faster than Crest Sensi-Relief toothpaste. With this new angle, we launched an entire campaign in Canada. From TV spots to a social platform, the word spread far and wide, making Crest the official oral care of the NHL.
