In 2013, we were asked to create a Halloween campaign for Crest. We could have demonized candy, but instead, we celebrated it. Because at the end of the day, Crest and Oral-B have your sweet tooth covered.
Our viral video showed just how horrifying Halloween would be without candy. And the results were staggering. Our social posts drove viewers to YouTube, where the video received over 7 million views in only two weeks. It was featured on Fox, CNBC, The Today Show, Huffington Post, Buzzfeed, Gawker and more. It was the third most viewed YouTube video in October and AdWeek's commercial of the week. Our social posts also drove users to download a coupon. Over 1.5 million people did just that, achieving the highest engagement ever on www.coupons.com. Now that's sweet.
