At Goodwill, buying is giving. It is the best way to help this non-profit organization. This campaign is to increase foot traffic and sales, while also driving people to become charitable buyers.
We start with fashion designers donating popular outfits of their style to be placed on the racks of Goodwill stores at Goodwill prices. Then, release social posts that will signal when the public can head to the stores to search for the goods. Hopefully during the search, shoppers will find other garments that would be a great "new" item for their wardrobe. After all, that's how you find that unique, favorite t-shirt for $2–by searching through the rough.
