Remember when a friend would give you some smart advice that helped in more ways than one? And many times you would say back "Thanks! You're a lifesaver." So this campaign is putting the lifesaving advice out there for all to give and receive.
The advice will be collected online and then printed on paper to be placed in Lifesaver Candy rolls for others to enjoy. It can also be collected and used in real-time for real situations. Imagine all the sweet advice that is out there.