The Oral-B Black power brush launch was an enormous undertaking. Toothbrushes with almost a $200 price tag deserved to be noticed.
We launched Oral-B Black on a global scale, treating the brush as if it were a high performance luxury brand. The campaign ran globally, with TV, print and a tremendous digital effort including custom websites and banners, imedia and rich media executions. Sales have set records in every market for Proctor & Gamble.
